So, you may have seen this somewhere on the internets:

If not, you have now.
Ken, Ivan and I had an intellectual conversation regarding to use of “JO” in this ad. I wouldn’t have known what JO meant out of context, but one can certainly come to understand the meaning quite easily when considering the ad as a whole. So began the Jo Era.
Now, several weeks after JO (or jo or Jo or J.O. or J-O) has entered the realm of standard conversational language, Ken has been inspired to pen a monumental song to the tune of Rick Astley’s “Never Gonna Give You Up.” This was finished at aproximately 2:50PM today.
One salami sandwich and several hours later, I am pleased to present to you my finest work:
The Rick Astley Experience - Jo You Up (Extended Mix)
Here are Ken’s lyrics in their original form. I had change things a bit for this unprecedented extended mix.
we’re no strangers to jo
you know the rules
and so do I
a full jo-mitment’s what I’m thinkin’ of
you wouldn’t get this from
any other guy
I just wanna jo up to the ceilin’
tell me are you
man enough
Chorus:
’cause you’re gonna jo you up
then I’m gonna jo me down
then I’m gonna reach around
and jo you
gonna strap down both our thighs
and our manly loads will rise
up into the skies ’cause
I jo’d you
we’ve jo’d each other
for so long
your dong’s been aching but
you’re too shy to say it
inside we both know what’s been
goin’ on
tornado’s comin’ and we’re
gonna spray it
and if you ask me how I’m feelin’
no gay stuff dude it’s
not that way
(chorus)
’cause I’m gonna JO
and you’re gonna JO
’cause I’m gonna JO
and you’re gonna JO
I just wanna squirt up on the ceilin’
hey I got some
on your hand
(chorus x 3)
Finally, I can start that professional singing career I’ve always wanted!